About the concept

The design brief was to design an interior for an off track (non racing) car for Rubens Barrichello. I made the decision to focus on a part of the family, the father and son relationship, to differentiate myself. I decided to design an interior in which Rubens can teach his oldest son how to drive, so he can follow up his father! The interior can be put in an exterior ( learning mode, real time) or can be put on a motorshow as a racing simulator ( read marketing tool, 1 to 1 battlemode, children can race against their dads and beat them!!) The design itself is a functional and emotional sculpture, it is based on a father who embraces and protects his son. Speed is also present in the shape but it supports the bigger theme : the emotional connection. The whole process was completed within 4 months.

About Joris Mertens

I am Joris Mertens, 26 years old down to earth guy, who’s currently studying transportation design in Pforzheim, Germany. I will be graduating in summer 2008.
My main goal is to become a cardesigner and besides that, I like to enjoy life, meet new people and explore new cultures.

Joris_mertens@yahoo.de
orism.blogspot.com

Belgium +32 497 827247
Germany +49 179 9876 260