LRG
By Jason Battersby | Feb 7th, 2010 | Tags: grafitti, hip-hop, Jason Battersby, Sweden, Umea. clothing
About the concept:
LRG clothing, based out of California, is a creative lifestyle company. Aiming to
bridge the gap between skate and hip-hop cultures, they position themselves as a support group for underground, independent culture. There slogan “underground inventive, over ground effective” represents the roots of the company.
“The Spot” is designed as a lifestyle support vehicle (LSV), aiming to further bridge the gap between the two cultures, as well as connect people in both physical and digital realms.
Graffiti Inspired exterior. Both the hip hop and skateboard cultures share a common love for graffiti art. From tagging walls and customizing boards, to the digital world where anybody can be an artist. The exterior styling is separate from the inner structure. It can be replaced later for newer styling options, and the outdated framing would be donated to skate parks and playgrounds for young people to enjoy. Intertwining frames also symbolize bridging the gap between the two cultures, offering something that appeals to all.
About Jason Battersby:
24 years old, I am currently a student at the Umeå Institute of Design in Sweden, doing my Masters in Transportation Design. I also offer freelance design services, a portfolio of my most recent work can be seen on my website.
